TD Bank, US
Credit Card Banking Experiences
Sector Fintech, Consumer and Business Banking
Tools Adobe XD, Axure, Figma
Role UI/UX Desktop and Mobile App Design, Prototyping for Usability Testing
As the Lead UX/UI Designer, I drive end-to-end design across TD Bank’s credit card ecosystem, helping customers confidently manage their cards across web and mobile platforms.
My work spans the full cardholder journey—from activating a card and making payments to reviewing transactions, replacing cards, and initiating balance transfers. I focus on simplifying complex financial tasks and reducing friction in high-impact moments, partnering closely with Product, Technology, and Line of Business teams to deliver scalable, accessible, and compliant experiences.
Design
Challenge
Credit card experiences involve complex workflows, regulatory constraints, and high user expectations. My main challenges were to:
Simplify multi-step financial tasks
Reduce cognitive load and abandonment
Create consistent, scalable patterns across platforms
Support Agile delivery while maintaining UX quality
my role & responsibilities
To create an end-to-end UX/UI design from discovery through delivery, I have:
Applied UX best practices for clarity, accessibility, and usability
Created scalable UX patterns and workflows reused across multiple credit card features
Built responsive, accessible UI designs within a design system
Partnered with all stakeholders on solution alignment
Handed off clear design documentation and artifacts to support efficient implementation
UX
Approach
To support scalability and continuous improvement, I focused on:
User-centered workflows grounded in real customer needs
Clear information hierarchy for dense financial data
Consistency across journeys and platforms
Iterative design through MVPs and enhancements
UX PRocess
This framework was used flexibly across multiple credit card features that I worked on, scaling depth based on scope and complexity while maintaining a consistent, user-centered approach within an Agile delivery model.
IMPACT
Reduced friction across key credit card journeys by simplifying complex and multi-step workflows.
When a customer is at their high-stress moment, a simple Reason Selector is provided for them to give them direction when their credit card is stolen.
Improved customer usability and comprehension through clearer information hierarchy when making financial decisions.
Optimized the balance transfer flow and created a Balance Transfer Calculator Tool for customers to self-serve and see their savings transparently.
Strengthened customer confidence and trust by designing experiences that are intuitive and transparent in a regulated financial environment.
Delivered a consolidated credit card Payment Center for customers to make a real-time one-time payment or set up an autopay as simple and quick as possible.
For more details
Due to confidentiality, I’m unable to share detailed project specifics publicly, but I’m happy to discuss relevant examples of my work and design process upon request.